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Paul Adams’s Presentation on Social Networking

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This presentation by Paul Adams, lead for User Research for Social at Google, has been making the rounds in the blogosphere. It’s long (over 200 slides!) but well worth the time to read it, even if you’re already familiar with the ethnography of online social behavior. It touches on all things online and social, from the theory of strong and weak ties to social influence to privacy. Enjoy!


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