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How Google and Its Partners Inflate Measured Conversion Rates and Increase Advertisers’ Costs

I present four examples of Google and its partners interceding to grab users already on (or headed for) advertisers’ sites — spyware/adware popups, tricky toolbars, typosquatting, and Chrome browser autocomplete. In each instance, Google charges adve… → Read More: How Google and Its Partners Inflate Measured Conversion Rates and Increase Advertisers’ Costs

How Google and Its Partners Inflate Measured Conversion Rates and Increase Advertisers’ Costs

I present four examples of Google and its partners interceding to grab users already on (or headed for) advertisers’ sites — spyware/adware popups, tricky toolbars, typosquatting, and Chrome browser autocomplete. In each instance, Google charges adve… → Read More: How Google and Its Partners Inflate Measured Conversion Rates and Increase Advertisers’ Costs