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Twitter and CEOs

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Thanks to Theo Huibers for pointing out to an article in Forbes about Why Europe’s CEOs should Twitter.
The article reports that unlike their counterpart in the USA, the CEOs of European companies are being slow in embracing the Twitter tool. In general, the article argues that European chief executives are not very aware of the benefits of social networking tools to their businesses, missing out on opportunities to engage with their customers.
If this is true, than this is rather worrying. Indeed, I can easily see many scenarios where social networking tools such as Twitter could be helpful for businesses. The Forbes article mentions several of these. For example, a case where the public relations office of General Motors has used Twitter to clamp down on rumours affecting the company. In his blog, Daniel Tunkelang reported a first-hand experience, when one of his technical questions posted on Twitter received care from the president and COO of GoDaddy.com, albeit with a degree of attention that goes beyond what Daniel bargained for.
It is of interest to note that the Forbes article suggests that the Twitter’s interface is still too complex for a widespread adoption by end-users and businesses. While I have only been an occasional user of Twitter, I have never had the feeling that the tool was difficult to use. However, I’m happy to stand corrected by HCI experts!
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